Good and Bad Habits, and Electric Shocks

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Pavlok is an electric shock wristband connected to your smartphone. See it in action in this short video below.

It was Russian scientist Ivan Pavlov who first rang a bell in his dog experiments about the “conditioned reflex” in 1901. And yes, he also used electric shocks and other stimuli.

But should we really translate all that directly into our lives as smartphone users?

www.pavlok.com

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